失败的网站各有各的原因，成功的网站却有相似的策划理念，优秀的网站，除了借鉴其他网站的成功经验，还遵循以下这4条网站策划原则。
the failure site different reasons, successful websites are similar planning concept, excellent website, in addition to other sites of successful experience, also follow this 4 site planning principles.
一、“kiss”法则：简单朴素、大气直观的网站风格
one, " kiss " rule: a simple, intuitive web style atmosphere
kiss法则指“keep it simple silly”，这条法则适用于所有站点。好的网站，能直观的展现网站价值和快速传递网站讯息，网站策划切忌掉入这样的陷阱，即把所有能用到的网页技巧，如框架、表格、字体、gif动画等都用上，这些集中在一个页面上，往往让人感觉凌乱。
the rule of kiss refers to "keep it simple silly ", this rule applies to all site. good website, can directly show the site value and fast transmission of website information, website planning not to fall into this trap, where all can be used to the webpage techniques, such as frame, forms, fonts, such as gif animation are used, which focus on one page, often make people feel messy.
清晰的设计+有效的技术=一个好的站点，保持简单就是：如何使网站信息与网站访问者所期待所需要的一样。把技术和效果用在适当的地方，用在有效信息上，让访问者关注他们想关注的东西。
clear design + effective technology = a good site, keep it simple: how to make the site information and site visitors expected need the same. the techniques and effects in the appropriate place, used in information effectively, let visitors attention they want to pay attention to something.
二、了解用户，等待时间不超过三十秒
two, understand the user, wait no longer than thirty seconds
互联网用户的一条法则：当用户等待超过10秒，基本对这个网站失去第一好感；超过24秒，用户则会关闭网页，即使网站策划特牛，不能让网站打开时间超过30秒。超过30秒，你将失去用户。
internet users a rule: when the user wait more than 10 seconds, basic on this site for losing the first impression; more than 24 seconds, the user can close the webpage, even if the site planning of cattle, cannot let the site open for longer than 30 seconds. for more than 30 seconds, you will lose the user.
好的站点会通过简洁的风格设计提供给潜在读者高质量的信息。确保页面设计规划清晰明了，快速扫视就能把握网站导航，知道“下一步”该选择项目。
the site will be through the simple design style is provided to the potential readers of high quality information. ensure that the page layout clear, fast saccades can grasp the site navigation, know " the next step " the choice of project.
对网站制作者来说，讨好用户的另一个方法就是让他们获取信息不超过三次点击。
on site makers, please users of another method is to let them obtain information of not more than three clicks.
三、熟悉互联网10大赚钱模式，确定适合自己的模式
three, familiar with the internet 10 profit pattern, determining the suitable mode
网站建立之初，必须有清晰的盈利模式，现在网站的盈利模式主要有九类：1、在线广告；2、彩铃彩信下载、短信发送、电子杂志订阅等电信增值形式；3、通过网站销售产品，4、注册会员收费，提供与免费会员差异化的服务；5、网络游戏运营，虚拟装备和道具买卖；6、搜索竞排、产品招商、分类网址和信息整合，付费推荐和抽成盈利；7、广告中介，8、企业信息化服务，9、web2.0网站被巨头收购。
the website was established at the beginning, there must be a clear profit model, now website profit pattern mainly has nine kinds: 1, online advertising; 2, customized ringing tone, sms, mms download electronic magazine subscription and other value-added telecom form; 3, through the website selling products, 4, registered membership fees, provide free membership differentiation service; 5, network game operation business, virtual equipment and props; 6, search contest row, investment products, classified web site and information integration, paid referrals and pumped into a profit; 7, 8, an advertising agency, business information services, 9, web2.0 network station is giant acquisition.
以上9条是常见的互联网赚钱模式，但网站应根据自己的特色寻找对应的盈利模式。如果找一些平台与联盟，如电子商务，广告联盟等，则应该找如百度、google等的大公司;如果是是网页游戏平台，可以找泡泡玩网页游戏平台popwan等，这些都是经过认可的，较为实用的盈利方式。
the above 9 are common internet profit pattern, but the website should be based on their own characteristics to find the corresponding profit model. if you find some platform and alliances, such as e-commerce, advertising, should find such as baidu, google and other large companies; if it is webpage game platform, can find bubbles webpage game platform popwan, these are approved, a practical way of profit.
四、网站内容：做好五个“手指”，三个“平衡”!
four, website content: do five " fingers ", three " balance "!
五个手指，是指